Your brand has the power to change everything

Image: sketchbook open on a wooden table. The pages display images for a brand moodboard

Become the brand your audience is longing for

…with branding, visual identity, and website design for therapists, coaches, and creatives.

Specialising in supporting introverts who want to make an impact (and a living) through the work they love.

I’m just gonna say it: 

We don’t have to be extroverts to make it big with a digital business.

Putting yourself “out there” is NOT the only way to market your business and build your brand… and if you’re a self-identified introvert, trying to fit into the go-getter mould really isn’t a good idea.

^^ yep, I learnt that one the hard way

Because trying to be like “everyone else” will slowly but surely lead us to losing ourselves. There is another way…
This is your invitation to build a memorable, meaningful, and (perhaps most importantly) manageable brand for your business.

Because your brand matters.

Image: Sami Rainbow, brand strategist & website designer, wearing a grey t-shirt and jeans, sitting in front of a book shelf and smiling at the camera
Image: sketchbook open on a wooden table. The pages display images for a brand moodboard

Discover the power of your brand

Building your powerful brand strategy can deliver amazing things…

beauty

A distinctive visual identity to attract clients like moths to a flame

brains

A sustainable strategy & plan for building success on your terms

braun

A strong foundation to do the heavy lifting when you need to take a time-out

Kind words about my work

Most importantly, I felt heard and understood

I was clear about my vibe but unsure how to translate that into powerful branding that would make the impact I desired. I needed someone who could truly understand my business, my values, my energy and what I wanted to convey via a revamped logo, website and social media account.

I appreciated Sami’s openness to collaborative working, sharing ideas and feedback until the final product was one that I was really pleased with and proud of. Sami’s support went above and beyond, and her expertise enabled me to fix a few things that I was getting stuck with at my end. Sami is a fantastic person to work with and helped to make a potentially daunting project, feel easeful and fun.

“Your brand is a promise to your clients... a promise of quality, consistency, competency, and reliability.”

^^ Economist, Jason Hartman, said that

Here’s my Brand Strategist-approved 3-step system to build your business so it matches who you are AND attracts who you want to draw in

The brand strategy process starts with customer research. Image shows a laptop open on a desk, surrounded by notebook and research papers

No.1: Attract your ideal clients

It may be your business, but it’s all about them, really. So let’s get back to the basics of the who, what, and why – by focusing on your clients’ desires. First things first: research & data before the pretty visual stuff.

No.2: Weed out the wrong people

When your brand is doing its job, it should be repelling more people than it attracts, so let’s create an identity your business can be proud of AND will attract the kind of clients you’ve been dreaming of.

Image: brand inspiration in the form of cut out images pinned to a cork board
Image: hands working on a tablet, creating a digital moodboard for a brand

No.3: Sell while you sleep

Nobody likes sleazy sales, so let’s find your personality, weave-in your story, and create messaging that connects, so your brand can do the selling for you… meaning you get to do more of the stuff you actually enjoy.

Create a brand identity of style AND substance, quit the overwhelm, & get back to what you love in your business

Wondering how I can help you?

I specialise in the following areas...

Brand strategy - image shows a notebook open on a table, with a pencil resting on it. The pages show the rough outline of a client brand strategy

brand strategy

Thoughtful brand strategy helps you clearly communicate your unique value to ideal clients in an authentic way that feels aligned with who you are, building meaningful connections and trust.

Brand design - image shows the design process with sketchbooks and coloured pencils on a table

brand design

An intentional, cohesive brand design allows you to visually reinforce your brand values and strategy and connect with ideal clients in a way that feels genuine, using colour, imagery, and style that echoes your brand story.

Website design - image shows hands working at a computer, with a notebook and phone beside the keyboard

website design

Your website is your premises on the internet, and so you want it looking its best. I can support you from initial idea to website launch. Or if your site is already live and you’re looking for a refresh, I can help with that, too.

You need someone on your team who understands your introverted nature & gets that you don’t want to be in the spotlight all the damn time.

Hi, I’m Sami, a Brand Strategist with 30 years’ experience of building creative businesses under my belt… and I’m an introvert.

Over the years I noticed how much the introverted among us struggle to build a successful (and meaningful) business when it feels like the world is telling us we need to be more extrovert in order to succeed. 

I see you: starting a business in the online space isn’t for the faint hearted – being an introvert means we often feel pushed to be something we’re not in order to be successful in business.

It’s overwhelming to keep up with all the latest marketing “musts”… and even when your business is successful on the outside, on the inside you’re exhausted and teetering on the brink of burnout.

That’s exactly why I got into what I do.

Now I support quietly-ambitious women to embrace their gentle powers as introverts, and create memorable and meaningful brands for their businesses so they can build sustainable success without burnout.

“When you brand yourself properly, the competition becomes irrelevant.”

^^ New York Times bestselling author of Promote Yourself: The New Rules For Career Success, Dan Schawbel, said that

So where to next?

Image: open diary with pen, ready to book your session with Sami Rainbow, brand strategist
Get on my calendar

If you’re ready & raring to go, book your complimentary Possibility Call…

Learn more

Want more info? Discover which of my services is the best fit for you…

Image: a brand moodboard made up of various images stuck to a wall.

Kind words about my work

Image: Denise Oliver, a client of Sami's, smiling into the camera.

Denise Oliver

Deva Empowerment

The potentially serious business of branding became fun & doable.

Sami has been incredibly patient with me answering my questions in such a way that I understood what to do next. Not once did I consider myself judged in any way for what I didn’t know. She showed me how branding is so much more than just a logo.

If you know that you are an introvert in today’s extrovert world, and you are ready to create your branding in away that works for your nature, then don’t hesitate to contact Sami.

Ready to attract aligned clients?

If you’re ready to attract clients you love to work with AND grow your profitable business, together let’s build your BOLD brand

What's your brand style?

Take the quiz to find out…